Interpretation of Jinli Hardware Industry's Breakthrough "Password"

Jinli Town has been listed as one of the "Top 1000 Towns in China", and Jinli High tech Zone has been awarded the title of "China Hardware Intelligent Manufacturing Industry Innovation Base"; The Gaoyao Hardware Industry Cluster has been selected as a national characteristic industrial cluster for small and medium-sized enterprises, and is the only hardware industry cluster among the 100 clusters announced in 2023; 97 hardware enterprises above designated size saw a 20% increase in output value and a 45% increase in tax revenue

In the past year, the hardware industry in Jinli Town, Gaoyao District, Zhaoqing City has embarked on a journey of comprehensive transformation and upgrading. After hard work and sweat, Jinli Hardware Industry not only achieved fruitful results, but also revealed the breakthrough "password" in industrial transformation and upgrading.

Password 1: Transforming "Smart" Manufacturing

Jinli's small hardware industry has a long history. Since the beginning of the reform and opening up, Jinli people have been establishing hardware industry family handicraft workshops, which have developed into a complete industrial chain supporting small hardware industry cluster.

Laideli Metal Technology Co., Ltd. is an emerging and developing Jinli hardware manufacturing enterprise this year. At the beginning of its establishment, the company adopted a family handicraft workshop production model, which gradually became a major problem restricting the transformation and development of the hardware industry. "The government promotes digital management enterprises to assist local enterprises in digital transformation and upgrading. After the transformation and upgrading is completed, the enterprises' hardware products become more refined, larger, and stronger, production costs are effectively controlled, and production capacity and efficiency are significantly improved."

Industrial transformation and upgrading are often multifaceted. In addition to introducing advanced management models, enterprises can also combine their own advantages, expand product types, and transform towards higher output industries.

Password 2: Building Regional Brands

Regional brand is one of the foundations for the survival and development of regional industries, and excellent brands can always have a remarkable effect on industrial development with half the effort.

In 2023, Gaoyao District successfully created the Jinli Hardware Exhibition Zone at the 133rd Canton Fair, organizing a total of 88 hardware enterprises from Jinli High tech Zone to participate in the exhibition in the form of "regional concentration, unified identification, and continuous exhibition", creating a regional public brand of "Good Hardware · Jinli Manufacturing". In addition, Gaoyao District has established the Zhaoqing Jinli High tech Zone Trademark Brand Cultivation Guidance Station, opened a trademark acceptance window, and provided one-stop free trademark brand services for enterprises. Currently, 35 trademark registration applications have been processed.

The establishment of regional brands benefits from strong government coordination and planning, but good production and operation of enterprises are the inexhaustible source for continuously polishing good brands and establishing good reputation.

Password Three: Building an Industrial Platform

At present, Jinli has a total of 7310 registered hardware market entities, and the large number of market entities is evident in the compression of industrial space and the reduction of production environment. When hardware enterprises in old industrial parks transform and upgrade, they are always constrained by factors such as industrial space and production environment.

"Next, Jinli will seize the significant strategic opportunity of the new positioning of" one point, two places "in the Guangdong Hong Kong Macao Greater Bay Area, deeply implement the innovation driven development strategy, and integrate innovation into Jinli's development process in all aspects." Liang Wenjie, Deputy Secretary of the Gaoyao District Committee, Secretary of the Party Working Committee of Zhaoqing Jinli High tech Zone, and Secretary of the Party Committee of Jinli Town, stated in an interview that Jinli will ensure that the total industrial output value exceeds 65 billion yuan this year, and the transformation and upgrading of the hardware industry will accelerate on the track of digital transformation, intelligent upgrading, and green production.

Summary: Southern Metropolitan Journalist Cai Wen Intern Chen Wentao