Firstly, integrated marketing.

Compared with traditional single marketing methods, the biggest feature is the systematic combination of various originally single marketing tools and methods, and the flexible adjustment made according to changes in the specific marketing environment to achieve maximum marketing effectiveness and value. Different marketing methods and tools have different ways of exerting their effects. Integration is aimed at forming a coordinated whole of these independent links and work, which can generate more positive effects. If not integrated properly, not only will it be greatly discounted, but marketing work will also encounter obstacles and be difficult to proceed smoothly. To achieve a positive integration effect, it is necessary to clarify a focus, and consumer orientation is an important principle in the development of integrated marketing activities.

Secondly, cultural marketing.

Future marketing will no longer be limited to the promotion and promotion of actual items, and cultural soft power will become an important object and content of marketing work. Consumers begin to have cultural needs when purchasing goods, and they hope to perceive a certain cultural spirit and appeal in the product. The product should not only have practical value, but also have a certain cultural connotation. Consumers and products can resonate through this cultural connotation.

Thirdly, online marketing.

The advent of the Internet era has brought about an impact on marketing. Especially with the rise of major online shopping platforms, online marketing has become inevitable. Compared to traditional marketing methods, online marketing is a marketing form that focuses mainly on electronic stores. The characteristics of online marketing are low investment costs, fast dissemination speed, wide range, relatively younger target groups, and convenient consumption processes.

Fourth, green marketing.

The biggest characteristic of green marketing compared to traditional marketing methods is to implement and reflect the social environmental responsibility and environmental awareness that enterprises undertake in marketing work and even product production. When environmental protection becomes a significant responsibility that the entire human society should attach importance to and must undertake, in order for a company's marketing philosophy to win the attention of the public, it must attach importance to its social responsibility. Green marketing mainly aims to highlight the enterprise's awareness and concept of green environmental protection value, in order to attract more consumers and achieve consumer recognition of the enterprise's value.